British Horseracing Authority
The recruitment arm of the British Horseracing Authority (BHA) - Careers in Racing - were keen to explore long-form content options to promote their recruitment opportunities and discuss the world of British horseracing. Over two years, I directed and oversaw all elements of pre, production and post of two seasons of ‘Race to Your Career’.
Race To Your Career
Over the course of two seasons, the Race to Your Career podcast had a lot of ground to cover, and with an over-arching theme of recruitment, curating each episode’s topics and question sets was a welcome challenge.
From episodes targeting the parents of potential applicants, to people at the height of their careers, we covered a lot of talking points. As a small production, I oversaw both technical and creative direction from start to finish.
Click the image to check out one of the episodes.
Out and About
For the second season, there was a collective agreement that we should explore ways to elevate the promotional content for the series. Seeing as we were filming at two iconic locations in British horse racing, it made sense to use the locations to help market the content.
During the marketing campaign for the second series, we filmed pieces to cameras, short interviews and tours of the stud farm and race track grounds to promote the series, with the series trailer attracting over 185,000 views.
Click on the image to check out one of these promotional pieces.